After months of design work and much discussion Downtown Georgetown has a new logo and tag line! As you can see above, this is a radical departure from the former logo and image projected by the Downtown Georgetown Business Improvement Area or BIA. The development of a new brand was a stategy identified in the strategic planning exercise the BIA went through beginning in May 2007. With the help of a Rural Economic Development Grant and partnership with the Town, a new marketing strategy has been developed.
The Logo is fresh and projects a place that is both inviting and interesting. The tagline is: Your Treasure Awaits. Downtown Georgetown really is a treasure in itself, nestled in a hollow, off the main highway through town. The hidden nature of downtown is revealled when we hear of new people in town who have never been there.
At no time is the treasure more evident than on Farmer's Market mornings. It is hard to think of a happier place. People come not only for the fresh fuits and vegetables but also just to be there and experience it.
You can expect to see the logo on advertising, banners, the website and on new signage that is currently in the development stage.
Downtown Georgetown is a tremendous asset and just keeps getting better.
If you have comments on the logo or suggestions for improvements to the BIA please let me know.
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